General Motors’ decades-long commitment to hiring, retaining and supporting the military community is good for both the community and the bottom line, explains Keith Nattrass, who leads GM’s military and veterans affairs.

Matt Welsh, vice president, Global Recruiting, Hilton Worldwide, shares how Hilton went above and beyond its goal to hire 10,000 military veterans and their families over five years and how it employs a military-friendly culture.

BASF sees veterans as potential workers with valuable, transferable skills who accomplish tasks “with poise and resiliency,” shares Heidi Gerhard, who leads North American talent acquisition at the company.

Kaleb Pask leads talent acquisition efforts for AT&T, with specific focus on nine diversity segments, including a strong focus on military recruiting.

Ron Green, EVP & chief information security officer for Mastercard, shares how his company assures veterans their military skills translate to the corporate world.